Matcha smells like a fresh, earthy, and slightly grassy green scent. It's vegetal and herbal, with a creamy, almost nutty undertone that keeps it from being too sharp. It's clean but also rich at the same time. Matcha smells like opening a fresh bag of high-quality green tea powder or the earthy, slightly sweet smell of a matcha latte from a coffee shop. It's used in fragrances to add a unique, natural green note that feels cool, calm, and sophisticated.